How Much Money Can You Earn As a Small YouTuber?

How Much Money Can You Earn As a Small YouTuber?

YouTube has become a platform where content creators can share their videos with a global audience, and in turn, earn revenue through the AdSense program. Central to this revenue generation is the concept of CPM (Cost Per Mille), which represents the amount of money advertisers pay for every thousand ad impressions on a video. The potential earnings for a YouTuber depend on a multitude of variables, including the channel’s category, geographical location of viewers, engagement levels, and more.

Factors Influencing YouTube Pay:

Channel Category: The category of content you produce can significantly impact your CPM and earnings. Certain niches, like tech, finance, and education, tend to have higher CPMs due to their audience’s high purchasing power and advertiser demand for such audiences.

  1. Geographical Locations: Advertisers are willing to pay more for viewers in regions with higher purchasing power. Thus, a YouTuber’s earnings can vary based on where their audience is located. For instance, audiences from the United States or Europe generally yield higher CPMs compared to some other regions.
  1. Viewer Engagement: Videos that hold viewers’ attention and encourage them to watch till the end often have better CPM rates. High viewer engagement demonstrates the effectiveness of ads and can lead to increased earnings.
  1. Ad Format and Type: Different ad formats (skippable ads, non-skippable ads, banner ads, etc.) have varying CPMs. Additionally, ads can be based on CPV (Cost Per View) or CPM, further influencing earnings.
  1. Seasonal Trends: Advertisers’ budgets can fluctuate throughout the year due to seasonal trends, holidays, and events, impacting the availability and value of ad placements.

Calculating Potential Earnings:

The formula to calculate potential earnings can be represented as:

Potential Earnings = Total Ad Impressions / 1000 * CPM

Here’s a breakdown of the formula components:

Total Ad Impressions: The number of times ads are shown on your videos.

CPM: The Cost Per Mille, i.e., the amount advertisers pay for every thousand ad impressions.

YouTube’s Payment Split:

YouTube follows a revenue-sharing model with content creators. The typical split is 55% for the creator and 45% for YouTube. This means that for every $100 generated in revenue, the creator would receive $55, while YouTube retains $45.


Real-World Examples:

Let’s consider an example:

Total Ad Impressions: 1,000,000

CPM: $2.50

Revenue Split: 55% for the creator

Using the formula:

Potential Earnings = 1,000,000 / 1000 * $2.50 = $2,500

After the revenue split, the creator would earn 55% of $2,500, which is $1,375.

It’s important to note that earnings can vary widely. A channel with high engagement in a high-paying niche and a substantial audience from premium regions can earn significantly more. Conversely, smaller channels or those in lower-paying niches might earn less.


Earnings from YouTube depend on various factors, with CPM at the core. Creators can maximize their revenue by producing engaging content, targeting high-paying niches, and appealing to audiences in premium regions. While the potential for substantial earnings exists, success on YouTube requires dedication, consistent content creation, and a deep understanding of the platform’s dynamics.


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